Last updated November 7, 2025

Privacy Policy

Hamilton Cat Litter Co. (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect when you visit this landing page, complete a Klaviyo form, interact with our ads, or otherwise engage with our Hamilton & Burlington door-step cat litter service (the “Service”). By submitting your information or using the Service, you consent to the practices described below. This content is provided for information only and is subject to review by your legal advisors prior to launch.

1. Information We Collect

We collect information directly from you, automatically through your device, and from trusted service providers we use to operate the Service. The categories include:

  • Contact & household details: email address, optional postal code, number of cats, service preferences, and any other details you choose to share via forms, surveys, or customer support.
  • Marketing and attribution data: promo codes, UTM parameters, fbclid values, and related campaign metadata captured via sessionStorage to keep your offers consistent between visits.
  • Usage and device data: IP address, browser type, pages viewed, referrers, clicks, scroll depth, and approximate location derived from tools such as Vercel Analytics, Microsoft Clarity session recordings (if enabled), and Meta Pixel.
  • Communications: emails, texts, or support requests and notes documenting your service instructions, pause/skip requests, or billing inquiries.

2. How We Use Your Information

We use personal information to:

  • Provide the Service, including scheduling bin swaps, delivering clean bins, and managing add-ons.
  • Send marketing and operational communications (such as promo codes, onboarding tips, and route updates) in compliance with CASL and other consent requirements.
  • Analyze campaign performance, improve the landing page experience, and understand demand by region and household size.
  • Maintain security, prevent fraud, enforce our Terms & Conditions, and comply with applicable laws.

3. Legal Bases & Consent

We rely on your consent (e.g., when you submit the Klaviyo form to receive marketing emails), our legitimate business interests (e.g., ensuring reliable route operations), and contractual necessity (e.g., fulfilling subscription services) as permitted under Canadian privacy law. You may withdraw consent at any time by using the unsubscribe link in emails or contacting us directly.

4. Cookies, Pixels & Similar Technologies

We use sessionStorage, cookies, and pixels to keep track of marketing attribution and measure performance. These tools may be provided by third parties and can collect information about your online activity over time.

  • Klaviyo form embed stores UTM and promo values in sessionStorage to prefill hidden fields.
  • Meta Pixel tracks visits and conversion events to help measure Facebook/Instagram ad performance.
  • Microsoft Clarity (enabled only when a project ID is provided) captures anonymized session recordings and heatmaps to improve UX.
  • Vercel Analytics supplies aggregated usage analytics so we can monitor site reliability.

You can control cookies through your browser settings and can opt out of Meta ads personalization through the Meta Ads Preferences center. Disabling cookies may impact the availability of certain features.

5. How We Share Information

We do not sell personal information. We share limited data with trusted vendors that help us operate the Service:

  • Email & marketing tools: Klaviyo stores form submissions and powers automated email journeys and CASL-compliant consent tracking.
  • Hosting & analytics: Vercel hosts this landing page and provides operational telemetry; Microsoft Clarity and Meta Pixel supply UX and attribution insights.
  • Operational partners: Logistics, payment, or customer support providers who help us schedule services, process payments, or respond to your requests (only if you become a paying customer).
  • Legal & compliance: We may disclose information to comply with laws, regulatory requests, or to protect our rights and the safety of customers and pets.

6. Data Retention & Security

We retain personal information only for as long as needed to fulfill the purposes described in this Policy and to satisfy legal, accounting, or reporting requirements. Marketing leads may be retained while you remain subscribed plus a reasonable period to honor opt-out requests. We use administrative, technical, and physical safeguards to protect data; however, no online service is completely secure, so please use caution when sharing sensitive details.

7. Your Rights & Choices

Subject to applicable Canadian privacy laws (including PIPEDA and provincial equivalents), you may request to access, update, or delete personal information we hold about you, withdraw consent to marketing, or ask us to restrict certain processing. Submit your request using the contact information below, and we will respond within a reasonable timeframe. We may need to verify your identity before fulfilling requests.

8. Children’s Privacy

The Service is intended for adult cat owners. We do not knowingly collect personal information from children under 16. If you believe a child has provided information, please contact us, and we will delete it promptly.

9. Policy Updates

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. The “Last updated” date above will change when revisions occur. Material updates will be highlighted on this page or communicated via email where required.

10. Contact Us

Questions about this Policy or our data practices can be directed to privacy@hamiltoncatlitter.com. Please include the email address you used when interacting with us so we can verify your identity. If you have unresolved privacy concerns, you may also contact the Office of the Privacy Commissioner of Canada or your provincial privacy regulator.